Slayer featured at

The summary from Forbes of the piece “Business Lessons from Slayer: A Reflection In Honor of Jeff Hanneman” reads, “The heavy metal band Slayer, whose guitarist Jeff Hanneman died earlier this month, has built and maintained a loyal following for more than 30 years by delivering a consistent product within a well-defined niche.”

Indeed, written by Forbes contributor Ruth Blatt, who writes “about the intersection of rock n’ roll and business,” the piece is a very interesting explanation of their longevity. She says we can chalk it up to:

  • Separation between the private person and public persona
  • Defined niche
  • Consistent product
  • Understanding teamwork

Read the piece at


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